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How does Datassential use AI?

AI capabilities directly available to you in our user interface

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Written by Sophie Benson
Updated this week

Insights at your Fingertips

Our generative AI search permits users to query our proprietary library of reports as well as our consumer intelligence database, allowing you to ask questions in plain English and get instant, data-backed answers on almost any F&B-related topic, spanning inflation, LTOs, menu trends, consumer preferences, and more.

Advanced Menu Analysis

Our AI menu tags offer more granular filtering, the ability to classify menu items as multiple cuisine or item types, and more accurate analysis for broad terms like categories (soup/seafood), adult beverages (bourbon, sparkling wine), and themes (nostalgic, spicy).

Data-backed Innovation

Create new beverages, dishes, and more with instant, proprietary data-backed AI-generated ideas. Bring those ideas to life with our AI image generation, which allows you to create images based off a text description and continually refine it until it matches your vision.

Curated Themes

From analyzing open-ended consumer survey responses to social posts from Datassential’s panel of foodies, AI analysis helps us identify important themes in larger datasets. This saves you analysis time and makes it easier to apply trends to your business.

Trend Prediction

Our predictive AI is trained on the most complete, consistent, and expertly curated foodservice menu database in the industry and is supported by a team of food and beverage experts, allowing us to predict future trends with 98% accuracy.


Item Classification

We use our library of hand-coded Menu Item Types, built from thousands of menus over two decades, to train ML models that classify new items. This powers both our menu intelligence and price analysis, including more granular item-type predictions for accurate like-to-like pricing comparisons.

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