2025 Product Updates

Launched brand-new SNAP homepage to surface fresh insights upon login. Included: recent reports, top foods on social media, latest LTOs, & more

Redesigned the operator profile so users can find everything they need to know about an operator in a clear, comprehensive view

Added new unit-level data fields including credit ratings, individual contacts, owner profile, and POS system

Introduced a personalized lead score

Expanded tag & menu coverage

Added a new pivot table view for improved whitespace analysis

Added a Salesforce plugin integration option (Snowflake, S3 & API Integrations also available for both databases)

Made historical posts available for more granular analysis

Published three new views (trend, correlation, and visualize) to surface insights faster; added tracking of specific hotel brand visitors

Published more detailed purchase potential data

Introduced popularity score to help target busier operators

Launched new and improved SNAP profile for easier access to insights

Added Customer Playbooks to the Help Center to help navigate through some of our most common questions.

Added a visual trendline of historical data for all keywords, along with a presentation-ready PPT export.

Expanded data coverage to include the Netherlands, Belgium, and Switzerland

Introduced an improved radius report PPT export, including detailed demographic snapshots and valuable operator segment information. Now available to customize with personalized logo or branding.

Added a new filter for customized sales territories

Expanded Annual Sales Estimates coverage to 36 countries

Added "on-the-menu" search in 5 markets.

Introduced AI-powered menu tags to allow for improved filtering and more flexible analysis

Added capability to bulk send items in each MAC stage into MenuTrends to view penetration and growth.

Added Chuy's, Dave's Hot Chicken, and Torchy's Tacos.

Expanded data coverage to include the UK, France, Spain, Germany, and Italy