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What is the Difference Between an Express Test and a Full Test?

See below to help you decide which type of test is best for you.

Written by Teresa Resnick

Concept Testing Types

  • Express Screen: Results turnaround = 3-5 business days.

    • Best for screening early stage ideas or prioritizing variants of a single underlying concept.

    • KPIs

      • Unbranded PI, Uniqueness, Frequency, Draw

  • Full Test: Results turnaround = 7-10 business days.

    • Best for detailed assessment of developed concepts.

    • KPIs

      • Unbranded PI, Uniqueness, Frequency, Draw, plus Enhanced Metrics included brand fit, daypart fit, open-ended likes and dislikes, dining preference, priced PI

Looking for detail on what the cost of tests are? View our article on testing points!

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