Concept Testing Types
Express Screen: Results turnaround = 3-5 business days.
Best for screening early stage ideas or prioritizing variants of a single underlying concept.
KPIs
Unbranded PI, Uniqueness, Frequency, Draw
Full Test: Results turnaround = 7-10 business days.
Best for detailed assessment of developed concepts.
KPIs
Unbranded PI, Uniqueness, Frequency, Draw, plus Enhanced Metrics included brand fit, daypart fit, open-ended likes and dislikes, dining preference, priced PI
Looking for detail on what the cost of tests are? View our article on testing points!