Skip to main content

Creating a Custom Group for Benchmarking

Need to compare a brand against a specific set of chains? You can build your own custom group directly within Brand Performance — a great way to set up targeted comparisons for analyzing menu gaps across the chains that matter most to you.

Written by Teresa Resnick

Here's how to create your Custom Group:

  1. Dive into an operator's Brand Performance page

  2. Click Create Report

  3. Select Create Your Own Custom Group

  4. Select the chains you want to include in your comparison

  5. Give your group a name

  6. Click Create Group

Then, put it to work in U.S. Chains:
Once your group is created, head over to the U.S. Chains tool to use it in a menu gap analysis:

  1. Open a chain and navigate to the Menu tab at the top of the page (or scroll down to the Menu section)

  2. Select BYO Gap Analysis

  3. Click Let's Go

  4. Your personally created Custom Groups will now appear in the list for you to select

Did this answer your question?